Last updated: 5 November 2026
This policy explains how kidsonblock.com collects and uses your personal data. It also explains your rights under UK data protection law.
Who we are
kidsonblock.com is owned and run by Digitalnetstore Limited, a company registered in England and Wales. Digitalnetstore Limited is the data controller for this website.
You can contact us through our contact form or by email at jonathan@kidsonblock.com.
The data we collect
We collect data in these ways:
- When you contact us. If you use our contact form, we receive your name, your email address and your message.
- When you sign up for our emails. If you join our mailing list, we receive your email address and any name you give us.
- When you browse the site. Our site, our advertising partners and our analytics tools collect technical data. This includes your IP address, browser type, device type, pages you visit, how long you stay and the site that sent you here. Some of this is collected through cookies and similar technologies.
We do not ask for sensitive data. Please do not include sensitive details about you or your child in a message to us.
How we use your data and our lawful basis
| What we do | Why | Lawful basis |
|---|---|---|
| Reply to contact form messages | To answer your question | Legitimate interests: responding to people who contact us |
| Send our email newsletter | To share new articles and resources you asked for | Consent: you can withdraw it at any time |
| Show advertising, including personalised ads | To fund the site | Consent, given through our cookie banner |
| Measure how the site is used | To improve our content | Consent, given through our cookie banner |
| Keep the site secure and protect the contact form from spam | To stop abuse and attacks | Legitimate interests: keeping the site safe |
Cookies
Cookies are small text files stored on your device. Under the Privacy and Electronic Communications Regulations (PECR), we only set non-essential cookies with your consent.
When you first visit, a cookie banner asks for your choice. You can accept or refuse non-essential cookies. You can change your choice at any time through the cookie settings link on the site. You can also block or delete cookies in your browser settings.
We use these types of cookies:
- Strictly necessary cookies. These make the site work and remember your cookie choice. They do not need consent.
- Analytics cookies. We use Google Site Kit, which adds a Google tag (gtag.js) to the site. It helps us see how visitors use the site. These cookies only run with your consent.
- Advertising cookies. Google AdSense uses cookies to show ads and measure them. With your consent, these ads may be personalised based on your interests.
For more detail, see our Cookie Policy.
Advertising
We show ads through Google AdSense. Google and its partners use cookies to serve ads based on your visits to this site and other sites. If you do not consent, Google may still show non-personalised ads. These use limited cookies for things like fraud prevention and frequency capping.
You can learn how Google uses data at How Google uses information from sites or apps that use our services. You can manage personalised ads at Google Ad Settings.
Affiliate links
Some links on this site are affiliate links, including links to Amazon. If you click one and buy something, we may earn a commission. The retailer may set a cookie to record that you came from our site. The retailer handles that data under its own privacy policy. We do not receive your personal details from these purchases. See our Affiliate Disclosure for more.
Our contact form
Our contact form sends your message to us by email. We do not store form entries in the website database.
The form uses Google reCAPTCHA to block spam. reCAPTCHA collects technical data about your device and how you use the page. Google processes this data under its Privacy Policy and Terms.
Our email newsletter
Our sign up forms on posts are provided by Kit (formerly ConvertKit). When you sign up, Kit stores your email address for us and sends our emails. Every email has an unsubscribe link. You can unsubscribe at any time.
Who we share data with
We share data only with the service providers who help us run the site. These are:
- HostGator, our web hosting provider
- Google, for AdSense advertising, the Site Kit tag and analytics, and reCAPTCHA on the contact form
- HostGator, our email host, which receives email sent to jonathan@kidsonblock.com, and Google (Gmail), which receives contact form messages
- Kit (formerly ConvertKit), for our email sign up forms and newsletter
We do not sell your personal data.
International transfers
Some of these providers, such as HostGator, Google and Kit, process data in the United States. Where data leaves the UK, these providers rely on approved safeguards. These include the UK Extension to the EU US Data Privacy Framework or standard contractual clauses.
How long we keep your data
- Contact form messages: we keep these in our email inbox for up to 24 months, then delete them.
- Newsletter data: we keep this until you unsubscribe. We then remove it within a reasonable time.
- Analytics and advertising data: Google keeps this under its own retention settings. Our analytics data is kept for 14 months.
Your rights
Under UK GDPR you have the right to:
- ask for a copy of your data
- ask us to correct your data
- ask us to delete your data
- ask us to limit how we use your data
- object to how we use your data
- ask us to move your data to another provider
- withdraw your consent at any time
To use any of these rights, contact us through our contact form or at jonathan@kidsonblock.com. We will reply within one month.
Complaints
If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO). You can reach the ICO at ico.org.uk/make-a-complaint or on 0303 123 1113.
Children
This site is written for parents and carers. It is not aimed at children under 13. We do not knowingly collect data from children under 13. If you think a child has sent us their data, contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. We will post any changes on this page and update the date at the top.
Microsoft Clarity. We use Microsoft Clarity to see how visitors use the site. Clarity records session data such as clicks, scrolls, and page views. It may create anonymised session replays. Clarity scripts load after you interact with the page or after a short delay, and they sit under your cookie choice where consent applies. You can read Microsoft’s privacy information for Clarity on Microsoft’s site. Contact us at jonathan@kidsonblock.com if you have questions about this tool.